Privacy Policy

Last updated: 2026-04-05

This Privacy Policy ("Policy") describes how Capsule ("Company," "we," "us," "our," or "Company"), operating the website capsulewear.co ("Site"), collects, uses, discloses, and otherwise processes personal information in connection with our Site and the services offered thereon. Please read this Privacy Policy carefully to understand our practices regarding your personal information.

1. Information We Collect

We collect information in various ways to provide and improve our services. The categories of information we collect include:

1.1 Information You Provide Directly

We collect information that you voluntarily provide to us, including but not limited to:

• Account information such as name, email address, password, phone number, and billing address
• Shipping and delivery information including residential or commercial addresses
• Payment and financial information, including credit card numbers, debit card information, bank account details, and billing addresses (processed securely through third-party payment processors)
• Product preferences, sizes, colors, and style selections
• Communications you send to us, including customer service inquiries, feedback, reviews, and survey responses
• Social media account information if you choose to link or connect your accounts with our Site
• Location information if you provide it through your account profile or communication with us

1.2 Information Collected Automatically

When you interact with our Site, we automatically collect certain information, including:

• Log data such as Internet Protocol (IP) address, browser type, operating system, referring/exit pages, and the dates and times of your activities
• Device information including device type, unique device identifiers, mobile device numbers, and hardware model
• Browsing and usage data including pages visited, time spent on pages, links clicked, search queries, items viewed, items added to shopping carts, and purchases completed
• Cookies and similar tracking technologies as described in Section 4
• Geolocation data based on IP address or, if you grant permission, GPS coordinates from your mobile device
• Clickstream data and user behavior patterns

1.3 Information from Third Parties

We may receive information about you from third parties, including:

• Payment processors and financial institutions that process your transactions
• Shipping and logistics providers who deliver your orders
• Social media platforms if you choose to link your account or log in through those platforms
• Marketing partners and advertising networks that provide audience insights and analytics
• Business partners and service providers with whom we maintain relationships
• Publicly available sources and data aggregators
• Other users who may provide your information in referral programs or customer testimonials

2. How We Use Your Information

We use the information we collect for legitimate business purposes and as permitted by applicable law. Specifically, we use your information to:

2.1 Service Delivery and Account Management

• Create, maintain, and manage your Capsule account
• Process, fulfill, and deliver your orders
• Provide customer service and support, including responding to inquiries and resolving disputes
• Verify your identity and prevent fraud
• Maintain accurate records of your transactions and account history
• Facilitate returns, refunds, and warranty claims

2.2 Marketing and Communications

• Send promotional emails, newsletters, and marketing materials about our products, services, and special offers
• Conduct market research and customer preference surveys
• Create targeted advertising campaigns and personalized marketing content
• Communicate with you about updates to our policies, terms of service, or Site changes
• Notify you about important account, order, or security matters
• Solicit feedback and reviews regarding your purchases and experience

2.3 Analytics and Improvement

• Analyze usage patterns, trends, and preferences to understand how customers interact with our Site
• Evaluate the effectiveness of marketing campaigns and promotional strategies
• Improve the design, functionality, and user experience of our Site and services
• Develop new products, features, and services based on customer feedback and behavior
• Monitor Site performance, security, and operational efficiency
• Conduct aggregate statistical and demographic analysis

2.4 Legal Compliance and Safety

• Comply with applicable federal, state, and international laws, regulations, and legal processes
• Protect against fraud, security threats, and other illicit or harmful activities
• Enforce our Terms of Service and other agreements
• Defend our legal rights and the rights of other users
• Prevent, detect, investigate, and address technical issues, security breaches, and potential violations

2.5 Personalization

• Customize your browsing experience based on your preferences and purchase history
• Provide product recommendations tailored to your interests
• Display relevant content and offers based on your location, device type, and user profile

3. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties for their independent use. However, we may share your information in the following circumstances:

3.1 Service Providers

We share information with carefully selected third-party service providers who perform functions on our behalf, including payment processors, shipping and logistics companies, email service providers, customer relationship management platforms, analytics providers, and hosting providers. These service providers are contractually obligated to use your information only to provide services to us and are bound by confidentiality agreements.

3.2 Business Partners

We may share aggregated or de-identified information with business partners, affiliate organizations, and co-marketing partners. We may also share information with partners who offer complementary products or services, provided you have consented or can easily opt out.

3.3 Legal Requirements

We may disclose your information when required by law, including in response to subpoenas, court orders, government requests, or other legal processes. We may also disclose information when we believe in good faith that disclosure is necessary to protect our rights, your safety or the safety of others, investigate fraud, respond to government authority requests, or enforce our agreements and policies.

3.4 Business Transfers

If Capsule is involved in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

3.5 Consent

We may share your information with third parties when you provide explicit consent to do so, such as when you authorize a third-party application to access your account or opt into co-branded offers.

3.6 Aggregated and De-identified Data

We may share aggregated, anonymized, or de-identified data that cannot reasonably be used to identify you with any third party for any purpose, including marketing, analytics, and research.

4. Cookies and Similar Technologies

Our Site uses cookies, web beacons, pixels, and similar tracking technologies to enhance your experience, monitor Site usage, and facilitate marketing efforts.

4.1 Types of Cookies

• Essential Cookies: These cookies are necessary for the basic functionality of our Site, including authentication, security, and enabling you to navigate and use features such as shopping cart functionality and checkout processes.
• Performance Cookies: These cookies collect information about how you use our Site, including pages visited, time spent, and errors encountered. This data helps us improve Site performance and user experience.
• Functional Cookies: These cookies remember your preferences and choices, such as login information, language preferences, and product customizations, to provide a more personalized experience.
• Marketing and Advertising Cookies: These cookies track your behavior across our Site and other websites to deliver targeted advertisements, measure campaign effectiveness, and analyze marketing performance.

4.2 Third-Party Cookies

Third-party service providers, including analytics companies, advertising networks, and social media platforms, may place cookies on your device through our Site. These third parties may collect information about your browsing activities across multiple websites to serve you targeted advertisements and analyze user trends.

4.3 Cookie Management

You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. You may also use third-party cookie management tools. However, disabling cookies may impair the functionality of our Site and limit your ability to use certain features. Please note that cookie preferences are typically device and browser-specific, so you will need to adjust settings on each device and browser you use.

4.4 Do Not Track Signals

Some browsers include a Do Not Track feature. Currently, there is no industry standard for recognizing or responding to Do Not Track signals, and our Site does not currently respond to Do Not Track browser signals. However, you may use other tools to control the collection and use of information.

5. Your Privacy Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information.

5.1 Access and Portability

You may request access to the personal information we hold about you and, in some cases, receive a copy of that information in a portable format. To exercise this right, please contact us using the information provided in Section 9.

5.2 Correction and Deletion

You may request that we correct inaccurate information or delete your personal information, subject to certain exceptions. We will comply with valid requests unless we have a legal obligation to retain the information or need it to fulfill our services to you.

5.3 Opt-Out of Marketing Communications

You may opt out of receiving promotional emails and marketing communications by clicking the "unsubscribe" link in any email we send or by managing your communication preferences in your account settings. Please note that even if you opt out of marketing communications, we will continue to send you service-related announcements and administrative messages.

5.4 Opt-Out of Targeted Advertising

You may opt out of personalized advertising by adjusting your advertising preferences through your browser, using industry opt-out mechanisms such as the Digital Advertising Alliance (DAA) opt-out tool, or by modifying your mobile device settings. Some browsers also offer privacy modes that limit tracking.

5.5 Restriction of Processing

You may request that we restrict how we use your information in certain circumstances, such as while we verify the accuracy